{"id":1483,"date":"2021-12-23T09:54:27","date_gmt":"2021-12-23T09:54:27","guid":{"rendered":"https:\/\/europfoods.es\/?p=1483"},"modified":"2021-12-23T09:56:17","modified_gmt":"2021-12-23T09:56:17","slug":"how-to-boost-restaurant-business-in-january","status":"publish","type":"post","link":"https:\/\/europfoods.es\/es\/how-to-boost-restaurant-business-in-january\/","title":{"rendered":"HOW TO BOOST BUSINESS IN JANUARY"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” text_text_color=”#000000″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

People always overindulge at Christmas. It\u2019s just so hard to resist that extra pig in blanket, ball of stuffing, or tasting a bit of every dessert on the table. And why not, it only happens once a year. The trouble is, come January, everyone immediately decides they need to go on a health kick, whether that\u2019s simply just eating a little healthier, consuming less meat, giving up alcohol or joining a gym; some resolutions last, others crumble within a couple of weeks.\u00a0<\/p>\n

January is generally a quiet month for the hospitality business or for any business owner in fact. A large part of this is people staying in to avoid the temptation of breaking their \u2018detox\u2019 or \u2018resolution\u2019. Another reason is to save a few pennies after what\u2019s been a rather expensive and social couple of months \u2013 Christmas really is a two-month swaray. But it\u2019s also the perfect opportunity to think outside the box, do something a little different, and grow your business.<\/p>\n

So, how do we entice customers to visit your cafe, restaurant or bar?\u00a0<\/em><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/europfoods.es\/wp-content\/uploads\/2021\/12\/JANUARY-TABLE.jpg” title_text=”JANUARY TABLE” _builder_version=”4.14.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” text_text_color=”#000000″ header_2_text_color=”#000000″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

1. MAKE IT EASY TO RESERVE A TABLE<\/strong><\/p>\n

Everything\u2019s done online these days and some people are actually put off by having to call a restaurant. If you can, create an online booking system, using something like\u00a0<\/span>Open Table.<\/a>\u00a0<\/span>This will also give you a good idea of how many customers to expect, so you can cater your food service accordingly.<\/p>\n

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2. MAKE SURE YOUR MENU IS AVAILABLE ONLINE<\/strong><\/p>\n

If people are planning to go out for a meal, they generally review the menu first. Not only to see what dishes are available but to get an idea of the price. If you don\u2019t have prices and an easily accessible menu, now\u2019s the perfect time to get one, as if not, it may make people go elsewhere.<\/p>\n

3. ENSURE YOUR SOCIAL MEDIA PAGES ARE UP-TO-DATE<\/strong><\/p>\n

Along with previewing a menu before attending an eatery, customers often also check social channels like Instagram or Facebook for updates too. Make sure you\u2019re regularly sharing menu specials, photos of food or customer reviews.<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/europfoods.es\/wp-content\/uploads\/2021\/12\/JANUARY-SELL-UP.jpg” title_text=”JANUARY SELL UP” _builder_version=”4.14.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” text_text_color=”#000000″ header_2_text_color=”#000000″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

4. UP-SELL TO INCREASE AVERAGE SPEND<\/strong><\/p>\n

A very simple \u2013 and common \u2013 way to boost revenue within your restaurant is upselling. Simply put, it means you\u2019re offering an upgrade to a customer\u2019s current purchase, or encouraging them to purchase more. Of course, this has to be done sensitively. Staff need to be trained to read the customers buying signals, and think quickly about what they\u2019re ordering and what may compliment it: sides, a wine pairing, something to nibble while they wait, a coffee to finish.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” text_text_color=”#000000″ header_2_text_color=”#000000″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

5. RUN A STAFF INCENTIVE<\/strong><\/p>\n

A good way to keep staff motivated and beat the January slump is by running incentives, such as prizes for up-selling or the \u2018best customer service\u2019. Use prizes like a staff meal (a more premium one off the menu if they don\u2019t already have free-range), meal for friends, a bottle of wine, an early finish, day off, or even a bonus.\u00a0<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/europfoods.es\/wp-content\/uploads\/2021\/12\/ONLINE-INLINE.jpg” title_text=”ONLINE INLINE” _builder_version=”4.14.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” text_text_color=”#000000″ header_2_text_color=”#000000″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

6. ONLINE ORDERING<\/strong><\/p>\n

The popularity of online ordering is on a huge rise. And the pandemic has had a big part to play in this too. Many customers prefer to order food from home for delivery or pick up rather than dining in, especially during January, when they\u2019re trying to avoid the temptation of everything that comes with going out, but would like to treat themselves to a nice meal.<\/p>\n

Not only will offering online ordering in your business help you increase your customer base, it can also potentially increase takeout\u00a0<\/span>revenue by 30%<\/a>.\u00a0<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/europfoods.es\/wp-content\/uploads\/2021\/12\/MENU-INLINE.jpg” title_text=”MENU INLINE” _builder_version=”4.14.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” text_text_color=”#000000″ header_2_text_color=”#000000″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

7. CREATE SET MENUS<\/strong><\/p>\n

Set menus are a great incentive for customers to come to your restaurant, especially if it \u2018looks\u2019 like they\u2019re getting a good deal \u2013 and they might be. Plan some 2-3 course menu options, for lunch and or dinner, with a selection of more indulgent wintery dishes, as well as plant-based ones to\u2026 make sure you share these on social media!<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

People always overindulge at Christmas. It\u2019s just so hard to resist that extra pig in blanket, ball of stuffing, or tasting a bit of every dessert on the table. And why not, it only happens once a year. The trouble is, come January, everyone immediately decides they need to go on a health kick, whether […]<\/p>\n","protected":false},"author":1,"featured_media":1485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","footnotes":""},"categories":[1],"tags":[],"dipi_cpt_category":[],"class_list":["post-1483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/posts\/1483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/comments?post=1483"}],"version-history":[{"count":3,"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/posts\/1483\/revisions"}],"predecessor-version":[{"id":1492,"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/posts\/1483\/revisions\/1492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/media\/1485"}],"wp:attachment":[{"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/media?parent=1483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/categories?post=1483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/tags?post=1483"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/dipi_cpt_category?post=1483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}