{"id":1497,"date":"2022-01-25T09:21:03","date_gmt":"2022-01-25T09:21:03","guid":{"rendered":"https:\/\/europfoods.es\/?p=1497"},"modified":"2022-01-25T10:12:01","modified_gmt":"2022-01-25T10:12:01","slug":"how-to-stimulate-positive-reviews-and-respond-to-negative-ones","status":"publish","type":"post","link":"https:\/\/europfoods.es\/es\/how-to-stimulate-positive-reviews-and-respond-to-negative-ones\/","title":{"rendered":"HOW TO STIMULATE POSITIVE REVIEWS AND RESPOND TO NEGATIVE ONES"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>When you own a business in the hospitality sector, unfortunately, dealing with negative reviews is part of the process. There will always be that one customer who is able to find fault with something. And maybe they\u2019re right\u2026 or maybe they\u2019re just having a bad day. Either way, bad reviews can break a restaurant, if not handled appropriately. And even a lack of reviews can have a negative effect, as your eatery becomes invisible amongst Google\u2019s \u2018highest-rated\u2019.<\/strong><\/p>\n<p>A restaurant review can be highly influential, and should not be underestimated. 10 years ago, if you wanted to review or even just find out about a restaurant, you\u2019d look to TripAdvisor, now people can leave comments, both positive and negative, on multiple platforms like Facebook, Instagram, Twitter, and of course, Google.\u00a0<\/p>\n<p>With so many restaurants, bars, cafes, and pubs to choose from, customers will often decide whether they visit your establishment based on what they read online. And if the majority is negative, or there are very few reviews, it\u2019s unlikely they\u2019ll take the risk.<\/p>\n<p>In this article, we\u2019re going to take a look at how you can build your reviews and put your eatery firmly on the map, as well as how to deal with any negative ones.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>DEALING WITH NEGATIVE REVIEWS:<\/h2>\n<p>You should always reply to a review, especially if it\u2019s negative. Customer\u2019s think much more of an active business, that\u2019s accepting and understanding, and also open to criticism \u2013 be it constructive or not.<\/p>\n<p>It can be hard to accept a bad review, especially if you know it\u2019s unworthy. But at times like this, \u2018the customer\u2019s always right\u2019, does \u2013 unfortunately \u2013 apply. You don\u2019t need to bow to their every need. But something amicable and polite like: \u2018We\u2019re so sorry to hear this. Please drop us an email on xxx, so we can discuss it further \/ make it better.\u2019 You\u2019ll be surprised how many people won\u2019t take you up on the offer, but just showing that you\u2019re willing to go the extra mile will resonate with customers who can see the review\u2026and debating a visit.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/europfoods.es\/wp-content\/uploads\/2022\/01\/restaurant-review.jpg&#8221; alt=&#8221;Man Restaurant Review&#8221; title_text=&#8221;Checking smartphone&#8221; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_2_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>But of course, we want as few negative reviews as possible. So how do we generate positive ones?<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_2_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>GENERATING POSITIVE REVIEWS:<\/h2>\n<p>To get positive reviews, you need to<span>\u00a0<\/span><strong>build relationships<\/strong><span>\u00a0<\/span>with customers. If they book regularly, why not offer them a coffee on-the-house or an extra side of something special with their meal. A generous gesture like this goes a long way with a customer \u2013 just look at<span>\u00a0<\/span><a href=\"https:\/\/www.squaremeal.co.uk\/restaurants\/news\/free-coffee-at-pret_9228\" target=\"_blank\" rel=\"noopener\">Pret<span>\u00a0<\/span><\/a>and their free daily coffees\u2026<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/europfoods.es\/wp-content\/uploads\/2022\/01\/serving-food-restaurant.jpg&#8221; alt=&#8221;Serving Meal at the Restaurant&#8221; title_text=&#8221;Serving asian meal at the restaurant&#8221; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_2_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Giving people an<span>\u00a0<\/span><strong>incentive<span>\u00a0<\/span><\/strong>to write a review also goes a long way. And it also gives people a reason to come back. You could give them a unique code on their receipt that when entered online at the end of their review, gives them an offer for your restaurant: a free side, free coffee, free glass of wine, free main with a full-priced paying one \u2013 you make the rules.\u00a0<\/p>\n<p>We spoke about<span>\u00a0<\/span><strong>engaging<span>\u00a0<\/span><\/strong>with negative reviews, but it\u2019s just as important to<span>\u00a0<\/span><strong>engage<span>\u00a0<\/span><\/strong>with positive ones too. It not only helps to build a relationship with customers, but again it shows that you\u2019re an active business; you are listening to them. And it\u2019s got to bring a smile to your face when a customer says how wonderful and delicious the food is, and how great the customer service is\u2026<\/p>\n<p>We\u2019re all guilty of saying yes to doing a review and then forgetting the minute we leave the restaurant. If you can, set up a<strong><span>\u00a0<\/span>review site,<\/strong><span>\u00a0<\/span>so the customer can do it immediately. These days you can literally print a scannable QR code on a receipt, so they can do it while it\u2019s fresh in their mind.<\/p>\n<p>Take positive reviews and<span>\u00a0<\/span><strong>share<span>\u00a0<\/span><\/strong>them on your website and social platforms. Doing this will not only make you look good, but it\u2019s also another great way to engage with customers (It could also be worth checking if a customer is happy for you to do so). People really like to know you\u2019re listening to them and that what they say is valuable. By sharing customer comments, you\u2019ll not only build your relationship with them but spreading the word that your establishment is the place to go.<\/p>\n<p>Finally, be<span>\u00a0<\/span><strong>active<span>\u00a0<\/span><\/strong>on social media. I don\u2019t mean just sharing reviews from customers but be visible. Share photos of food, upcoming menus, any changes to opening hours. The more you do, the more people will engage and the higher the ratings for your restaurant will be.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you own a business in the hospitality sector, unfortunately, dealing with negative reviews is part of the process. There will always be that one customer who is able to find fault with something. And maybe they\u2019re right\u2026 or maybe they\u2019re just having a bad day. Either way, bad reviews can break a restaurant, if [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","footnotes":""},"categories":[1],"tags":[],"dipi_cpt_category":[],"class_list":["post-1497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/posts\/1497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/comments?post=1497"}],"version-history":[{"count":6,"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/posts\/1497\/revisions"}],"predecessor-version":[{"id":1507,"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/posts\/1497\/revisions\/1507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/media\/1505"}],"wp:attachment":[{"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/media?parent=1497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/categories?post=1497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/tags?post=1497"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/dipi_cpt_category?post=1497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}