{"id":1509,"date":"2022-02-04T09:19:51","date_gmt":"2022-02-04T09:19:51","guid":{"rendered":"https:\/\/europfoods.es\/?p=1509"},"modified":"2022-03-08T09:13:01","modified_gmt":"2022-03-08T09:13:01","slug":"how-to-create-a-unique-valentines-day-offering","status":"publish","type":"post","link":"https:\/\/europfoods.es\/es\/how-to-create-a-unique-valentines-day-offering\/","title":{"rendered":"HOW TO CREATE A UNIQUE VALENTINE\u2019S DAY OFFERING"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<p>February may be the shortest month of the year, but it can also be a very lucrative one for the hospitality industry, thanks to <strong>Valentine\u2019s Day<\/strong>. Whether you like it or not, the day has enormous sales potential. You just have to think outside of the box. <strong>The 14th of February is a great chance to promote your business and reach a broader audience.<\/strong><\/p>\n<h2><span style=\"color: #000000;\">CREATE AN EXCITING OFFER<\/span><\/h2>\n<p>People enjoy experiences, and just throwing a few heart-shaped chocolates and rose petals on the table isn\u2019t going to cut it. Create a Couples Sharing Menu, offer a free glass of Champagne or Prosecco (or even a bottle) when they dine with you.<\/p>\n<p>You could even promote Valentine\u2019s Day gift cards, they may not dine with you on the day but they\u2019re a promise for future dates \u2013 and a lovely present.<\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/europfoods.es\/wp-content\/uploads\/2022\/02\/overhead-view-of-romantic-couple-at-valentines-day-INLINE.jpg&#8221; alt=&#8221;Overhead View Of Romantic Couple At Valentines Day Meal&#8221; title_text=&#8221;Overhead View Of Romantic Couple At Valentines Day Meal&#8221; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_2_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<h2>TURN IT INTO AN ACTIVITY<\/h2>\n<p>Make it fun by doing something like a wine and food pairing night or a wine tasting evening. You don\u2019t have to be a wine guru to do this, there are lots of companies who send out tasting notes with their wines, and you can just use those! Or, hire someone to take it.<\/p>\n<p>Do something artistic like still life drawing, pottery, or painting in red wine \u2013 yes, it\u2019s a thing. You could outsource a company to do this and then create a menu to serve during the activity.<\/p>\n<h2>THE LITTLE TOUCHES MATTER<\/h2>\n<p>Don\u2019t go overboard on stereotypical \u2018love\u2019 shapes and colours but do try and incorporate this into your menu in some way.<\/p>\n<p><strong>Here\u2019s a few ideas:\u00a0<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<ul>\n<li>Make certain foods pink like dips, breads, and puddings. Jazz up desserts with drizzles and sprinkles of bee pollen, popping candy or a little gold dust.<\/li>\n<li>Create pink cocktails or serve your champagne with a rose petal, cherry or strawberry on the side of the glass.<\/li>\n<li>Dress the tables with flowers (it doesn\u2019t have to be rose petals), and nice table clothes in-line with your theme. Think burgundy, silver, white, pink and gold.<\/li>\n<li>Give every one who dines a little package to take home. This could be homemade chocolates, biscuits, honeycomb or even a discount for their next visit.<\/li>\n<\/ul>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/europfoods.es\/wp-content\/uploads\/2022\/02\/love-music-tape-2021-08-29-03-20-12-INLINE.jpg&#8221; alt=&#8221;Love Music Tape&#8221; title_text=&#8221;love-music-tape-2021-08-29-03-20-12-INLINE&#8221; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_2_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<h2>CREATE A LOVE \u2018PLAYLIST\u2019<\/h2>\n<p>Let\u2019s not go too cheesy. We don\u2019t want Mariah Carey belting out<em><span>\u00a0<\/span>I Will Always Love You,<span>\u00a0<\/span><\/em>but it\u2019s worth choosing a genre or creating a playlist to set the ambiance.<span>\u00a0<\/span><a href=\"https:\/\/open.spotify.com\/playlist\/3e2IdKmXnQA7AFmSJwTnDa\" target=\"_blank\" rel=\"noopener\">Spotify<\/a><span>\u00a0<\/span>always has some good ideas.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_2_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<h2>TIME YOUR EMAIL CAMPAIGN<\/h2>\n<p>If you don\u2019t send out a regular newsletter, it\u2019s worth looking into this, especially for seasonal occasions, like Valentine\u2019s Day. Some people book months in advance, others are last minute decision makers. Write an email with your offering and send it out to your mailing list. We\u2019d recommend doing this four weeks before the event, and another one the week of Valentine\u2019s Day.\u00a0<\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/europfoods.es\/wp-content\/uploads\/2022\/02\/hands-with-smartphone-picturing-food-at-restaurant-INLINE.jpg&#8221; alt=&#8221;Hands with smartphone picturing food at restaurant&#8221; title_text=&#8221;hands with smartphone picturing food at restaurant&#8221; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_2_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<h2>SOCIAL MEDIA<\/h2>\n<p>You should share your restaurant\u2019s Valentine\u2019s Day offer on your social media channels, like Facebook, Instagram and Twitter, and boost their reach by using relevant hashtags, like #valentinesday. It\u2019s worth searching this hashtag too, so you can see what other hospitality businesses and chefs have done, and use it as inspiration.\u00a0<\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/europfoods.es\/wp-content\/uploads\/2022\/02\/coffee-with-waffles-and-roses-valentine-s-day-or-INLINE.jpg&#8221; alt=&#8221;Coffee with waffles and roses. Valentine&#8217;s Day or 8 march . Delicious Breakfast.&#8221; title_text=&#8221;Coffee with waffles and roses. Valentine&#8217;s Day or 8 march . Delicious Breakfast.&#8221; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_2_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<h2>SPREAD THE WORD<\/h2>\n<p>A lot of restaurants and hotels these days use PRs. But there are a few ways you can try and spread the word about your offering without investing in the full works. Journalists are always compiling articles about the best places to go for Valentine\u2019s Day, the most romantic places to stay etc. You could follow the hashtag #journorequest on Twitter, and send over a press release or even just details of what you\u2019re doing.<span>\u00a0<\/span><a href=\"https:\/\/www.helpareporter.com\/\" target=\"_blank\" rel=\"noopener\">Help A Reporter Out<\/a>, is also a good one.<\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/europfoods.es\/wp-content\/uploads\/2022\/02\/couple-having-a-romantic-candlelight-meal-clinking-INLINE.jpg&#8221; alt=&#8221;Couple having a romantic candlelight meal clinking wine glasses&#8221; title_text=&#8221;Couple having a romantic candlelight meal clinking wine glasses&#8221; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_2_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<h2>CUSTOMER LOYALTY<\/h2>\n<p>Most restaurants have their trusty loyal customers, who they know by name. Why don\u2019t you offer them an early bird rate or discount? It will make them feel special and they may also invite friends, helping to spread the word even further.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>February may be the shortest month of the year, but it can also be a very lucrative one for the hospitality industry, thanks to Valentine\u2019s Day. Whether you like it or not, the day has enormous sales potential. You just have to think outside of the box. The 14th of February is a great chance [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1518,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","footnotes":""},"categories":[1],"tags":[],"dipi_cpt_category":[],"class_list":["post-1509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/posts\/1509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/comments?post=1509"}],"version-history":[{"count":6,"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/posts\/1509\/revisions"}],"predecessor-version":[{"id":1998,"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/posts\/1509\/revisions\/1998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/media\/1518"}],"wp:attachment":[{"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/media?parent=1509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/categories?post=1509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/tags?post=1509"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/europfoods.es\/es\/wp-json\/wp\/v2\/dipi_cpt_category?post=1509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}